- Kia has revealed a new corporate logo and brand slogan, which is said to signify the automaker’s bold transformation and all-new brand purpose. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.
Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia's commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and more importantly, what it offers customers.
In addition to an all-new logo, Kia revealed its new global brand slogan, ‘Movement that inspires’. Details on Kia’s new brand strategy, including brand purpose and philosophy as well as application to Kia’s future product line-up, will be shared through the digital ‘New Kia Brand Showcase’ event to be held next week on 15th January.
- Kia also revealed a refresh of the Kia Stinger this week, the high-performance fastback sports saloon.
Now available in just one high-specification version, Kia has removed all but the ‘GT S’ model from the Stinger lineup, which features a 3.3-litre turbocharged petrol engine and drive sent to the rear wheels through an eight-speed automatic gearbox.
Amplifying the cars gran turismo character, the latest Stinger GT S model features new technology and safety upgrades, as well as tweaks to the exterior design and interior cabin.
Available to pre-order now, the Kia Stinger GT S starts at £42,595.
- Toyota has added an entry-level variant to the Toyota GR Supra lineup.
Powered by a 2.0-litre 254hp four-cylinder engine, the new model shaves £7000 off the 3.0-litre’s price tag and now starts at £45,995.
Despite it’s smaller engine and less power, the 2.0 Supra has the same limited 155mph top speed and can achieve 0-60mph in 5.2s. These same deficits also bring the cars CO2 down to 167g CO2 (WLTP) and an improved MPG of 38.6.